Marketing built like
a system, measured
like a P&L.

Impact

• Increased new memberships by 35% in 8 months through revamped paid media and targeted email campaigns.
• Reduced cost-per-lead by 25% and scaled ad budgets from $10K to $80K+ while maintaining 4x ROAS.
• Improved conversion rates by 18% by optimizing landing pages, ad creative, and campaign sequencing.
• Eliminated $20K in annual overspend by auditing and restructuring HubSpot usage.
• Decreased churn by 18% using segmented retention campaigns and marketing automation workflows.

Challenge

A 40-year-old trade association needed a full digital transformation. Marketing was disjointed, relying heavily on Outlook emails and outdated systems. The ecommerce platform and CRM were deprecated and prone to payment issues, the member sign-up flow caused drop-offs, and they had never run paid Meta ads in-house. No infrastructure existed for measuring ROAS via Conversion API.

Solution

Led the development of a modern paid media engine from the ground up. Launched full-funnel campaigns across Meta, LinkedIn, Google, and Bing Ads. Introduced Conversion API tracking, restructured campaign pipelines in Asana, and configured HubSpot workflows for automated intake. Designed landing pages and implemented campaign QA to catch mismatched tracking before launch. Reduced CPL by 25% and generated over $785K in attributed sales at 4x ROAS.

The Process

• Integration and migration to Asana with automation rules and OneDrive file backup
• HubSpot contact deduplication and reconciliation
• GA4 + HubSpot + Aptify data pipeline for dashboard tracking
• A/B tested creative and messaging
• Integrated ROAS measurement using Meta CAPI and Google Tag Manager

Impact

• Doubled inbound organic leads in 12 months by optimizing Google Business Profiles and local SEO content.
• Cut client onboarding time by 50% through 12+ automated workflows using GoHighLevel and Zapier.
• Reduced cost-per-lead by 30% by refining audience targeting and bidding across Meta and Google Ads.
• Increased average landing page conversion rates by 22% through 40+ custom-built pages and A/B testing.
• Grew the client base by 35% YoY via high-volume cold outreach using Instantly and Smartlead.

Challenge

A digital marketing agency serving 30+ clients where business owners had to build processes from scratch. Most clients lacked conversion tracking, had inconsistent creative, and were not using ad automation or CRMs effectively. Many relied solely on referrals or organic traffic with no digital strategy in place.

Solution

Established a scalable media buying operation and standardized the ad account structure across all clients. Trained and led a junior media buyer. Integrated GoHighLevel for lead management and onboarded clients to CRM workflows. Launched cold and retargeting campaigns via Meta and Google, with budget optimization based on weekly performance reports.

The Process

• Built new lead funnels and Zapier automations
• Increased client ROI through creative iteration and A/B testing
• Used ChatGPT to generate headlines and CTAs
• Tracked attribution using Agency Analytics and UTM parameters
• Implemented Lookalike and RLSA audiences

Impact

• Secured $47,000+ through Regulation Crowdfunding to fuel product and growth strategy.
• Grew the user base to 5,000+ job seekers and clients, scaling Incluzion from MVP to revenue.
• Boosted new user activation by 60% with email automation and guided onboarding flows.
• Increased platform traffic 2x YoY using SEO, paid ads, and content tied to DEI hiring trends.
• Launched ABM and grassroots campaigns, achieving a 3x increase in demo bookings within 6 months.

Challenge

Spendwith was an early-stage marketplace aiming to curate cultural commerce and talent. The brand needed visibility, funding, and automation. The challenge was building trust and traction with both buyers and freelancers while operating on limited resources.

Solution

Created the brand identity, managed SEO and SEM, and launched social and email campaigns. Built Twitter automation bots for lead gen and awareness. Raised $47K via Title III equity crowdfunding and scaled site traffic through Google Ads and growth hacking. As the pandemic reshaped hiring, pivoted the platform to Incluzion, a marketplace connecting companies with diverse remote talent, using N8N automation and Twitter outreach to reach hiring managers and DEI leads.

The Process

• Designed Pinterest-style marketplace UI
• Built job scraping and sentiment analysis bots via N8N
• Managed AWS EC2 instances and white-labeled domains
• Launched and marketed the FlexCon virtual conference

Impact

• 700% revenue growth over 4 years, earning a spot on the 2016 Inc. 5000 list (#484).
• Grew annual sales to $9.8 million by 2015, scaling marketing and product operations nationwide.
• Launched a new website and onboarding flow, reducing churn by 30% and improving retention.
• Ran Google Ads on a $100K/month budget, doubling inbound demo requests and lowering CPL by 35%.
• Built and integrated OpenVBX CRM with Twilio to automate SMS and voice workflows, improving lead response time by 50%.

Challenge

Pay Sell was a B2B wireless payments startup that scaled rapidly but struggled with fraud prevention, CRM integration, PCI compliance, and acquiring new B2C customers. The company needed both operational streamlining and a high-performing marketing engine to reach prepaid wireless users and scale transaction volume.

Solution

Built and managed a custom payment platform, integrating Twilio IVR, Stripe, Kount, and other tools. On the marketing side, implemented Google Ads campaigns targeting prepaid wireless users searching to top up their accounts. Managed a $100,000/month ad budget, optimized for high-intent keywords, and created multilingual landing pages to capture leads. Also led SEM, SMS campaigns, Facebook Ads, and referral pipelines.

The Process

• Built web and IVR-based payments portal
• Onboarded processors and ensured PCI compliance
• Reconciled prepaid pin inventory and fraud workflows
• Scaled Google Ads acquisition funnel targeting top-up searches
• Deployed multilingual creatives and SMS remarketing workflows